Walmart is number 1. Amazon is looking for this position.
Hence a battle!
We are all ordinary people, some of us customers, employees
etc. etc. What this battle means to us?
We don’t care who fights and who wins? Whoever wins our
trust he wins J
So what about Walmart?
Ask all of their employees. Where they do shopping? Most of
them are in Amazon! So? Then Amazon!
We at Walmart say, not yet. We are number 1. We want to be
their? Then what about our trust? That is of course with Amazon.
Does that mean that Amazon will become number 1?
Not yet. Not sure. May not be!!!
Then what should we do? Above all we preach “Save
Money, Live Better.” We save customer’s money.
Really?
yes, we do.
So we are number 1? But does we win the trust? Even of our
employees?
May be not. But we definitely save money.
Oh! That's probably. But we don’t win the trust of our
customers. That’s why Amazon becoming number 1. So what is the
solution?
Any one is number 1 in this world having direct blessing of
God. Our God is our customers.
How we can be blessed?
Whoever wins our trust he winsJ
So we should preach trust, right? Not respect, not save, not
live better. We should win trust of our customers. Trust is a direct action.
Respect is inert. We are respectful but we are now preaching inert
action. We should win trust. We should preach trust. Trust of our
customer is our permanent position of becoming number 1. Whoever is number 1
they are blessed. What to say, whoever smallest and number 1, they are also
blessed too!
Ok, why is he wins?
Direct action. Not inert action!
That’s fine. So what? How to defeat Amazon?
Oh, you know, I am a Walmart employee. Couple of days before
I saw annual goals in 2013. Wlatmart’s number 1 priority is revenue. Looks like
well thought strategy to remain in number 1. What do you think?
I think so. They have lots of logistics and many big shops
throughout the world. They can really generate more revenue? So number 1 is our
permanent place. I think so.
Ok man, That looks like a rich man wants to be more rich?
But what about trust? Do you trust this rich man to be richest?
Possibly today. But who knows for tomorrow?
Oh, that is similar like respect. What you told, “Inert
action. Respect, very close looking”
Yes, agree. But how could this become permanent? At least
for next 50 years?
Then something you have to look like “winning the trust”.
Oh, yes! That I mean. But what we should do?
You have to prove that you save money. You are the lowest to
become highest. Together lowest in number 1 and highest in number 1 too.
Looks like similar definition of God.
That I understood. But what is the action? I mean direct
action?
Very simple. Your store should be cheaper than Amazon.
Direct action. Save money live better!
Stores cheaper than Amazon? Cannot believe. How do our
customers know our stores are cheaper than Amazon?
That’s what you preach. “Save money live better” at
least for stores.
Amazon sells cheaper than even store. You know their tax
saving mechanism. Who can beat them?
Not everything in Amazon is cheapest. What about branded items?
Are they cheap compare to Walmart?
May be or maybe not.
That is the lack of your trust. You don’t trust
Walmart. Walmart preaches “Save money, live better” at least for branded
item.
Ok, I accept this. So how to compete with Amazon.
Very simple, display store items price side by and
just add a button say “Create Store Coupon”
You mean Groupon + Amazon
That’s what I mean. Make Groupon + Amazon in Walmart
site. Show every branded items which are cheapest in store with a button “Create
Store Coupon”
Oh, you mean, customer can add branded items to their
shopping cart while shopping online and print a store coupon list. What will they do with these coupons?
They will print the “Store Coupon List” and bring this too
nearby store and buy the item with that price displayed on the site.
Also if possible, give some points for each purchase and issue your customer a
gift card to en cash online for next shopping. A double benefit to the customer
to defeat Amazon’s tax saving etc.etc.
Oh, that could be a great idea to bring new customer to our
stores every day, right?
At the end of the day, it is the trust. Whoever wins our
trust he wins J
Ok, see you then in Walmart store with online store
coupons. Good luck!
